Top 5 Beauty Retail Apps in the US in Q3 2023

The third quarter of 2023 saw significant trends in the performance of the top 5 beauty retail apps in the United States. Here’s a closer look at how these apps fared on a unified platform, with data sourced from Sensor Tower.

Sephora US: Makeup & Skincare displayed a notable increase in weekly downloads, peaking at approximately 160K in the last week of September. Weekly active users also saw a steady rise, reaching around 1M by the end of the quarter.

Ulta Beauty: Makeup & Skincare experienced fluctuations in weekly downloads, with a peak of about 112K in the final week of September. Weekly active users showed an upward trend, culminating at nearly 973K at the end of Q3.

IPSY: Personalized Beauty had a consistent performance in terms of weekly downloads, which hovered around 14K in the last week of September. Weekly active users remained stable throughout the quarter, ending with approximately 216K.

Flip.shop saw a significant increase in weekly downloads towards the end of the quarter, peaking at 24.5K in the last week of September. Active users also rose, reaching about 24K by the end of the quarter.

Scentbird Perfume Box maintained a steady download rate, with weekly downloads hitting around 11.8K in the final week of September. Weekly active users showed a gradual increase, peaking at nearly 40K by the end of the quarter.

These insights provide a snapshot of the beauty retail app landscape in the US for Q3 2023. For more detailed analytics and trends, visit Sensor Tower.